Dior Reverie

So why does Dior's Reverie phone cost £78,000 (roughly Rs. 78,00,000)? Apparently because each unit is hand-assembled in France, "intricately embellished in 18-carat white gold, 1,539 diamonds and 46 pieces of iridescent mother-of-pearl". Seriously, if you really had that much money, wouldn't you be better served by buying all that jewellery minus the phone? This phone comes with a full touch screen and a five megapixel camera. You could buy that separately if you had the money.